"Oreos as Addictive as Cocaine for Kids?" New Research has Concerned Parents in an Uproar…
Study explains how the “pleasure center” is activated as in drug use, making it hard for kids to resist eating a whole sleeve or box of Oreo’s at once.
The “pleasure center” of the brain, the nucleus accumbens, apparently gets just as activated in response to Oreos as it does to cocaine and morphine, a new study finds.
Forbes reports that when scientists gave rats Oreos, a protein called c-Fos was expressed in an area of the brain called the nucleus accumbens, which is known to be active in pleasure and addiction.
Oreos actually activated cells in this brain area more than either cocaine or morphine, suggesting that the combination of sugar and fat may be more addictive to our brains than drugs.
“Our research supports the theory that high-fat/high-sugar foods stimulate the brain in the same way that drugs do,” Connecticut College professor Joseph Schroeder, lead researcher, said. “It may explain why some people can’t resist these foods despite the fact that they know they are bad for them.”
Another author on the study, Jamie Honohan, said, “We chose Oreos not only because they are America’s favorite cookie, but also because products containing high amounts of fat and sugar are heavily marketed in communities with lower socioeconomic statuses.”
High-calorie foods are often low-priced and highly addictive. As a parent, have you struggled to feed your child healthy foods on a budget? Do you want to learn new shopping strategies and tips for health snacks, breakfasts and lunches that your kids will eat? Then Fit Kids Revolution may help you…